Stars & Startups
Stars & Startups with Varun Vummidi
Value SaaS, the Indian SaaS landscape and why it's the best time to build SaaS
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Value SaaS, the Indian SaaS landscape and why it's the best time to build SaaS

EP26: {Prasanna Krishnamoorthy, Partner & CEO of Upekkha}

Hi Stars,

My guest from EP04 Krishi Fawani had spoken highly about the Upekkha Value SaaS Accelerator that his company Hashtag Loyalty was participating in. Had a chance meeting with Prasanna and loved what they had to say and invited him to be on the Podcast.

Value SaaS means great founder outcomes, we want to help a 1,000 founders build great businesses that deliver on a lot of value for customers, employees and themselves.

Apple Podcast | Google Podcast | Spotify | Stitcher

We talk about what it means to build a Value SaaS business, pricing for SaaS, exploring some concepts of Effectuation as popularized by Dr. Saras Sarasvathy, and also what it is to be a startup in itself. There is a lot one can take away from this podcast and if you are a SaaS founder the deadline to apply for their next batch starting early Sep ends on Aug 15th!

Book recco from Prasanna: {Monetizing Innovation - Madhavan Ramanujam}

More info at : https://upekkha.io/

About Prasanna:

Worked intensely with 120+ startups to make them successful at Microsoft Accelerator India. Helped pick the right startups for Investors & Microsoft & as a founder going through similar ups & downs, he helped other founders push through.

What is Upekkha?

"We work with B2B SaaS startups to get you through the valley of death, to a place with predictable, scalable, profitable growth. Whether you want to build a $10M revenue business, or the next $1B SaaS unicorn, we help you accelerate."

Stay Safe

- V (@varunvummidi)

Listen to the episode on Apple Podcast | Google Podcast | Spotify | Stitcher

Timeline:

01:00 - Intro to Prasanna

02:15 - Upekkha becoming the YC of Indian SaaS companies

04:50 - Value SaaS is the opposite of Vanity SaaS

10:55 - Software is eating Software

15:00 - Shift in power dynamic in the world of SaaS

18:30 - Changing VC investment thesis towards SaaS

23:58 - Starting Upekkha

28:17 - Raising money for Upekkha; Rajan, Shekhar, Prasanna

33:25 - Purchase behaviour in a Do it for Me market

38:00 - Should I send a developer to fast track the process? An example.

42:30 - Pricing SaaS products

49:53 - Effectuation Concept by Dr. Saras Sarasvathy

Discussion about this episode