EP49: {Rohan Bhargava, Co-Founder of CashKaro}
Hi Stars!
I speak with Rohan on building a business offering cashbacks that works with over 1500+ e-commerce websites. Famously, Cashkaro is a Ratan Tata backed startup. Rohan shares why he & his wife Swati gave up lucrative jobs in finance, moved back to India from London. We also chat about how affiliate businesses operate and a lot more on this extremely intriguing conversation!
Price sensitivity is lower in smaller towns vs urban centres. We actually see those with premium phones, including an iPhone, contribute to more than 60% of our user traffic vs lower segment phones
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Beandeck.com to discover a range of curated Indian coffee, use code STAR to get a discount on your order!
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As a category leader, CashKaro has made Cashbacks an attractive way to save money for online shoppers, while offering retailers a high ROI acquisition and retention channel. Other Cashkaro properties includes Pouring Pounds, one of largest player in the UK, and Earnkaro which enables its users become entrepreneurs to make some additional cash by sharing deals.
CashKaro is India’s largest Cashback & Coupons site and the only venture capital backed cashback site, funded by Kalaari Capital and the Hon. Mr. Ratan Tata. More recently received $10 M in a Series B funding round led by Korea Investment Partners (KIP).
Hope you enjoy another S&S special. Have a listen, share feedback and share the episode!
Stay Safe!
- V ( @varunvummidi )
Timeline:
1:00 - Introduction to Cashkaro & starting up
09:07 - The Cashkaro journey
12:45 - Convincing his partner to join the journey
15:40 - Starting off as a B2B service
19:21 - Offering Cashkaro to Indian audience in 2014
23:15 - Raising money for Cashkaro & moving to India from London
26:24 - How has affiliate marketing budgets have changed since 2015
31:15 - Choosing Affiliate marketing vs Performance marketing
34:43 - Does affiliate marketing cannibalise an existing user?
36:00 - Can you build a moat in with Cashbacks
41:40 - Launching Earnkaro - enticing entrepreneurs
47:03 - Biggest challenge of building CK
49:20 - Future of deals platforms
5M users, ₹ 150 crore in Cashbacks and Affiliate marketing {Rohan of CashKaro}