EP45: {Shruti Kapoor, Co-founder & CEO of Wingman}
Hi Stars!
Wingman offers a virtual assistant that assists sales reps close deals faster, guiding the rep with relevant information they need in real-time. Shruti Kapoor, an IIM alum, chats with me about sales and of course Wingman.
We discuss how Wingman is humanizing the sales process, where the sales person can focus on listening rather than being distracted with other aspects of a sales call.
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The Bengaluru HQ'd Wingman was founded by Shruti, Muralidharan and Srikar in 2018. Wingman enables real time assistance to sales folk by telling them what to ask and say to a prospective customer. The AI tool records, transcribes and analyses calls, and picks out trends on what’s working and what’s not, in the pitch made by the salesperson.
The company is currently targeting B2B clients who sell in to the US market. It has on-boarded a few SaaS companies such as Chargebee, Synup and Capital Number. They have raised $2.2 million in the seed round, led by Venture Highway, Speciale Invest and Y Combinator.
Shruti & team are hiring and can't see a reason for you not to explore opportunities in a fast growing startup! Checkout their careers page.
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Timeline:
00:00 - Intro
02:35 - What ails sales in India
07:24 - Training for outbound processes
10:20 - Salesman are born not made?
13:00 - Intro to Shruti from moving from Analytics to Sales
16:18 - Feedback loops & importance of Voice of customer for marketing
18:45 - Origin of Wingman & meeting co-founders
21:54 - Graduating from the IIM
25:15 - Intro to Wingman
19:15 - the Wingman Note-taker
32:02 - Evolving playbook ensures the product will not hit a plateau
36:45 - Consulting for SaaS success
38:45 - Making every human conversation better
40:50 - Challenges of building Wingman
44:15 - Monetizing & pricing
49:23 - Traction, growth & hiring
Humanizing the Sales Process using AI {Shruti of Wingman}